The Marketing Cornerstone

The ancient Greek philosophers would say “know thyself,” with various interpretations of the phrase. The importance of “knowing oneself” (as well as one’s target market) is evident in the marketing world. The AMA defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, … Continue reading The Marketing Cornerstone

Lessons from the Bookfield: Introduction

When I was in college, I spent my summers doing one of the most challenging yet rewarding internships available to college students. The Southwestern Company trains approximately 3,000 college students from around the world every summer to go out and spend 12 weeks selling educational products door-to-door in an unfamiliar part of the U.S. This … Continue reading Lessons from the Bookfield: Introduction