Future Implications

Relevant. It’s the title of a Christian magazine, and a concept that drives the social media strategy of many churches and non-profits.  How can we be relevant while maintaining a sense of mission and purpose? How do we engage the world without getting swept away by it? The implications of the growing connectedness of the … Continue reading Future Implications


Viral Marketing Initiatives

What makes a marketing initiative go viral? What made Old Spice the most talked about men’s body wash in 2010? What made the Dove “Real Beauty Campaign” such a success? What makes the #AppleWatch one of the current trending hashtags on Twitter (at the time this post was written)? Below are the top five characteristics … Continue reading Viral Marketing Initiatives