Hillsong Church: the “Visitor” Experience

Last Sunday, while visiting family in Sydney, I had the amazing opportunity to visit Hillsong Church. My parents attend a campus near their home in Marsfield, NSW, but they took us to the main campus for the full experience. What I experienced as a first time visitor made me realize that there is a lot … Continue reading Hillsong Church: the “Visitor” Experience

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The Marketing Cornerstone

The ancient Greek philosophers would say “know thyself,” with various interpretations of the phrase. The importance of “knowing oneself” (as well as one’s target market) is evident in the marketing world. The AMA defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, … Continue reading The Marketing Cornerstone