The Marketing Cornerstone

The ancient Greek philosophers would say “know thyself,” with various interpretations of the phrase. The importance of “knowing oneself” (as well as one’s target market) is evident in the marketing world. The AMA defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, … Continue reading The Marketing Cornerstone

Review of YWAM’s Mobile Site

In today’s mobile-driven marketplace, it is necessary for organizations to have mobile landing sites. Furthermore, it’s important for these sites to be mobile-friendly. This means that the layout fits to a smartphone screen, has accessible links, and has easy-to-navigate menus. One organization that does this well with their mobile site is YWAM (Youth with a … Continue reading Review of YWAM’s Mobile Site

How to Effectively Collect Email Addresses for your Church

For those who think that email marketing is dead, think again! People are spending 92% of their time online checking and responding to emails. It remains a primary means for communication, and an essential piece of every church’s marketing plan. Below are three steps to creating an effective email list. Create a web form. A … Continue reading How to Effectively Collect Email Addresses for your Church

Building the Kingdom, One Tweet at a Time Part II

I would like to once again emphasize these important elements as presented by Mark Schaefer in Tao of Twitter: Targeted Connections + Meaningful Content + Authentic Helpfulness I believe that this is the foundation for social media best practices (SMBP) for businesses, churches, and nonprofits alike. When building a brand, it is important to make … Continue reading Building the Kingdom, One Tweet at a Time Part II