Lessons from the Bookfield: Introduction

When I was in college, I spent my summers doing one of the most challenging yet rewarding internships available to college students. The Southwestern Company trains approximately 3,000 college students from around the world every summer to go out and spend 12 weeks selling educational products door-to-door in an unfamiliar part of the U.S. This … Continue reading Lessons from the Bookfield: Introduction

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Commercials are annoying. Unless they are multi-million-dollar advertisements positioned between plays in the Super Bowl! What is it that makes these ads so different from the daily commercials that we so often tune out or turn off? Entertainment value. If a company is going to spend millions of dollars for a 30-60 second slot, the … Continue reading And now, a word from our sponsors . . .